ETBrandEquity 3.0.4

The ETBrandEquity app serves as the digital representation of Brand Equity, one of India’s foremost sources of news, information, and insights into the marketing and advertising sectors.

With a legacy spanning over two decades as a weekly print magazine, and six years as a dynamic television program, Brand Equity has played a pivotal role in shaping the discourse within the Indian marketing landscape. It has meticulously documented emerging trends, influential personalities, and high-impact campaigns, establishing itself as an indispensable resource for industry professionals.

ETBrandEquity positions itself as a comprehensive and trustworthy repository for the most current developments in the Indian marketing domain. It provides detailed coverage on competitive market dynamics, account transitions, performance metrics of leading consumer goods companies, and notable shifts among key industry figures. The platform also features significant surveys such as the Most Trusted Brands and the youth-centric Most Exciting Brands, alongside the Ad Agency Reckoner.

The app showcases a diverse range of contemporary advertising campaigns from India and globally across various media including print, television, digital, and mobile, in real-time. It promises exclusive interviews and thought leadership pieces from prominent figures within both local and international marketing spheres.

The editorial team behind ETBrandEquity boasts extensive experience, having collectively spent over five decades immersed in all facets of the marketing and advertising industries.

Daily E-newsletter

To keep its audience informed, ETBrandEquity offers a daily newsletter delivering reliable updates on significant happenings within the marketing and advertising sectors directly to subscribers’ inboxes. In addition to exclusive insights, this newsletter curates pertinent stories from leading global publications and tracks industry-related content from various sources, including blog posts and social media updates.